Friday 26th of June 2015
Marketing is the promotional broadcast of an entity that positions it in the market and helps it
...gain recognition among the masses. Running a busin...
Marketing is the promotional broadcast of an entity that positions it in the market and helps it gain recognition among the masses. Running a business without effective marketing can derail the process of generating sales because the target audience is unaware of the brand and its offerings. Every big and small business needs to invest in brand building and continuous marketing of its products and value systems to maintain a customer bond. It helps to enhance brand recall value and take it to new heights of success.
With changing customer behaviour and technological advancements, marketing activities should also be upgraded. It keeps the audience engaged and interested in the messages. Outdated techniques do not resonate with younger audiences or even mature customers who have embraced new trends. Here is a list of marketing techniques every business must adopt in 2025 to amplify visibility and maintain stability. These can grab attention quickly and make the brand stand out.
Short-form videos are the future of engaging communication because of their ability to captivate impatient viewers with limited-duration content. With the speed of search engines increasing and the loading time of websites going down, consumers need quick gratification. Short-form videos on social channels like Facebook, TikTok, Instagram and YouTube are gaining momentum and have become the highest consumed media. These videos can be used by individuals who purchase businesses for sale in South Africa to gain a wider reach and distribute promotional content. They can make several bite-sized videos showcasing the brand’s prowess, functionality of its products and satisfaction achieved by customers. It is easiest to attract the audience with the help of this content type and increase visibility and conversions.
Hiring popular social media influencers with millions of followers is not easy for small businesses. However, they can take advantage of this marketing trend by partnering with nano and micro-influencers in a specific niche. They have several loyal followers and are trusted for their genuine reviews, demos and updates. Small business owners can use micro-influencers in their industry or niche as brand advocates to make an impact on their target audience. Using credible influencers who generate authentic content for a small audience segment can work wonders in increasing engagement levels and conversions. When customers witness a brand being endorsed by them, they are persuaded to purchase. Watching a commercial on TV or a print ad will not have the same effect.
Artificial Intelligence (AI) and Large Language Models (LLM) are helping businesses to process and analyse customer data. They do not have to create messages for a broad group of customers based on their geographic and psychographic information. Technology has made it possible to look into the historical data of every buyer to gauge their sentiments and preferences. Consequently, new entrepreneurs looking for a business for sale South Africa can use this information to create hyper-personalised messages for each customer. It involves using the tone and language they enjoy and giving the information they desire. For example, businesses can attract buyers by sending customised product recommendations through emails and using retargeting ads directed at buyers with abandoned carts.
With smartphones being used by 91% of South Africans, it is no surprise that voice and visual search have become common among users. It is easier than typing a query or sentence on the phone to find information. Thus, businesses must utilise long-tail keywords in search engine optimisation to get found by users. Similarly tagging images helps to increase visibility through visual search engines. It helps divert traffic to the website and increase local buyers by allowing customers to find the brand. Search engines rank those websites higher that are optimised for visual and voice searches.
Augmented reality and virtual reality are known as immersive technologies that are revolutionising customer buying experiences. Although every business cannot adopt them because of the costs involved, these are expected to become mainstream in the coming years. Thus, individuals planning to invest in a South African business for sale must be aware of this tech-based marketing. Many retailers use virtual assistants and endless aisles in physical stores to engage buyers. They are offering virtual try-on and queue-less buying options to make the shopping experience more comfortable and quick. They have even merged online and physical shopping by allowing customers to complete transactions online and pick the product from the store.
Content marketing is crucial for every business because every customer is consuming content through different screens. They want high-quality content in different formats that add value, excite and entertain them. It must be authentic and engaging to help build connections and communities of loyal customers. It ensures the brand is always on top of the mind of the target audience, and they look forward to brand interactions. In addition, businesses must focus on local marketing by creating Google My Business profiles and adding local search-based keywords to the website and online ads. It is helpful in creating a virtual image of physical stores with images and customer reviews. Most customers read reviews before buying from a brand. Thus, businesses must encourage positive feedback from loyal customers and respond to dissatisfied clients quickly to showcase responsible behaviour.
Consistency in marketing messages should be maintained at all times to prevent ambiguity or confusion among the target buyers. Omnichannel marketing makes this possible by sending the same message in different formats through different channels. It increases the credibility and visibility of the brand in the cluttered marketplace. It also helps to create a seamless experience so that customers can pick up the conversation from where they left off. For example, businesses must send relevant messages during the awareness stage and then showcase ads to influence the buyers. They must send emails containing links to landing pages with call-to-action buttons and provide support through live chat systems. Thus, they build a streamlined communication strategy where all the channels are intertwined. Budding entrepreneurs looking for a business for sale in South Africa can leverage this technique to maintain long-term relations and enhance customer service.
Wrapping Up
Marketing is a fundamental part of business operations because it helps establish the brand, generate sales, and maintain awareness. The techniques to attract and retain customers improve and evolve over time. Thus, entrepreneurs must keep track of these trends to effectively beat the competition.
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